This industry had already experienced massive changes even before the advent of the pandemic. The revenue from the online gaming industry is expected to touch 5,319 million in 2022 in the United States alone. In recent times, online gaming providers are working towards free-to-play models and cloud-based gaming.

Online games as social media platforms

All the major games today are also a place for social interactions. Individuals playing these games interact with their fellow players. They can also have interactions with their close friends or colleagues who are into online gaming. 

In the search for a social life without restrictions, everyone seems to be enjoying these digital connections. The social value of online gaming is at an all-time high today. This is also driving spending and consumption to a considerable extent.

Cloud gaming

Even before the COVID-19 pandemic, cloud-based services had seen high growth. This included the cloud-based services of major companies Google and Amazon. These technology giants have understood the need for streaming services and the infrastructure required for them.

The market cap of Netflix is close to $200 billion. Games also present a great opportunity in this area, which makes it a holy grail worth exploring. Sometime back, there were reports of Microsoft and Sony making a strategic agreement. Although it was not revealed what it was for, there were speculations that it was related to gaming.

Probably, they’ll have their new releases and back catalogs combined under one umbrella. For a monthly subscription, they might offer their console gamers access to these games. This would be quite similar to the subscription-based streaming service of Netflix.

Expansion of free-to-play model 

To encourage customer adoption, the gaming companies may go for a free-to-play model. It has become more of a standard in today’s mobile gaming scene. It may also gradually enter the PC and console gaming market. There’s also a possibility of including a free-to-play mode in cross-platform games.

One of the best examples of this is Call of Duty: Warzone, which was released recently. Although some gamers might not spend anything on such titles, some won’t mind paying $20. There might be a few others who would even spend hundreds on such games.

Mobile gaming would lead the industry

The console and PC departments in the gaming industry are facing a big challenge. They’re concerned about how to have more customers paying for their services. In this regard, there are a few isolated cases as well. For example, Fortnite and League of Legends. They offer only cosmetic items that are not of any help to players in performing better.

Although the concept is not bad, it needs hundreds of millions of customers to perform well. Such companies must learn from the mobile gaming market. That’s where most of the industry revenue is being generated. They must remember the fact that the number of mobile users are more than the ones using consoles.

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License and regulation

At The Madfis Group, we believe that license and regulation is the most important criterion for a casino business. The licenses that a casino has been given will undoubtedly play a crucial part in its success as a business. These licenses will show that the casino is trustworthy and reputable, which of course should be a top priority for any business. The first thing customers will look for is whether or not they can trust a casino with their hard-earned cash. If a casino has no licenses or not the correct ones, customers will leave almost automatically. No one will waste their time with a casino that is not fully licensed, it is risky business. There is simply an abundance in casinos to choose from so having the top regulations and licenses is essential. For an overview of gambling licenses you can compare casino sites at casinosjungle.com.

The government must have licensed the regulations agencies. The licenses that are handed out by regulators will give casinos a strong set of rules and regulations to abide by. This ensures customers safety and security are guaranteed. And that the casinos are running to the highest standards possible. Additionally, regulators will check up on casinos regularly to ensure they are following these standards and complying with the laws, rules and regulations. This means when customers see the correct licenses they can place their trust in the fact that these casinos are going through consistent examinations. All information about License and regulation should be presented clearly and easily accessible to customers.

What are good examples of regulatory authorities?

Some top regulation authorities include The Gambling Commission, Malta Gaming Authority and Gibraltar Gambling Commissioner. But there are many more! There are lots of licensing authorities all over the world and it is important to ensure the gambling license operates to the highest standards.

Customer service

Exceptional customer service should be a priority for any casino business. Customers should feel relaxed and comfortable when betting at your casino. Having a great customer service team behind you will put your customers at ease. You should ensure that customer service is easy to contact and always provide a 24-hour chat. So all around the clock customers can have the support they need. Any questions or problems should be resolved quickly and efficiently.

Well-known software providers

And lastly, your casino should offer games by well-known and reputable software providers. This gives customers the guarantee and security that they will receive the highest quality gaming experience. When customers see games by trusted and popular software providers they will feel confident that they are playing premium games. Top software providers include Microgaming, NetEnt, Betsoft, Playtech, IGT and so many more. So there’s plenty to choose from! Check out our top three providers on our Best Software Providers page.

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Database

It is extremely important in any business to utilize your database, to improve marketing and obtain your customer base effectively. The Madfis Group will help you with this and create a unique programme for your casino business-specific needs. Good database use is the key to a successful casino business. A good database system can help you keep track of and manage critical data safely and securely. Also, a good database management tool means you can access this information quickly and efficiently (no more spreadsheets).

Using a database to manage records is time effective and cost-efficient. Consequently, you will acquire more time to focus on your business. Utilizing the database will significantly help the growth of your business and this has been proven. You can analyze and use the data effectively to see patterns and changes that need to be made. You can measure which table and slot games are most-played, site-traffic, statistics and much more.

Understanding your customers

You must understand what your customer wants and needs. In the casino, your customers will vary hugely. You will need to identify ways to keep them interested and coming back to your land-based casino or website. This means lots of research into the best table and slot games for all different types of players. It is important that each player feels satisfied with the selection of games on offer. It is also crucial that you provide all information needed before playing the games. So your customers are well-informed. Such as min/max bet, RTP, volatility, payouts, features, withdrawals and any other important factors. Your casino business should aim to entertain and keep customers online for as long as possible. Therefore, you must find premium games with top-quality graphics, animations and sound effects. With great game themes and gameplay. This will keep them coming back for more! Analyzing your database will also help you to understand your customers’ habits.

Find an online presence

The online casino industry is an ever-expanding and growing market. Certainly, there is a lot of competition out there. Therefore, it is extremely important to ensure you stand out from the crowd and offer the best gaming experience possible. This is where the Madfis Group steps in to help. They can take a share of this daunting task and have years of experience and expertise that will put you at ease. We assure you with Madfis, you will get noticed and create a strong online presence.

You must ensure your website features an attractive design, is easy to navigate and most importantly has top-quality content (games). Your casino website should attract new customers and keep existing ones. Many casino operators use a bonus and promotions feature on their website to do this. Or columns with the latest/ upcoming table and slot games or live events. And you can also create a forum where other players can communicate with each other to feel connected and apart of a community. This keeps customers interested and entertained.

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It is no secret that the online gambling industry is thriving right now and continues to go from strength to strength. It is extremely likely that this success will continue to grow through modern times. The number of online users is increasing rapidly and the online casino industry is now worth a staggering 59.6 billion. Many gamblers have moved to online gambling for convenience. You can online bet from wherever you are and whenever you wish. So customers love online betting options. The rise of use in technology, such as mobile phones, has gone hand in hand with online casinos. And if the recent and ongoing outbreak of Covid-19 has taught the world anything. It is that there is the security of having an online business. There is no better time to start an online casino business.

Affordable licensing options

A huge benefit to online casinos is affordable and flexible licensing options. Obtaining a license for an online casino can be considerably more affordable than a land-based license. Each online and land-based casino is different and might require different licenses though. So it is important to contact Fast Offshore to find out more information about the best license for you.

Payment methods

Usually, online casinos operators can offer many more payment methods to their customers. Which equals more customers! As well as the usual payment methods, online banking can also offer Cryptocurrency gambling which is becoming increasingly popular. Cryptocurrency includes bitcoin, lite coin, ethereum, NEO, stellar and ripple. This is something that land-based casinos do not offer.

Convenience

A massive benefit to an online casino is very convenient for customers. All online casinos are easily accessible. Which means you don’t have to leave your house to play your favourite table or slot games. So, you can grab your mobile, laptop or tablet and play almost instantly. You can even play live dealer games at most online casinos now. So you feel like you’re getting the whole casino experience from the comfort of your own home. And during a pandemic like Covid-19, it means you don’t have to give up your betting.

Cost effective

Setting up an online casino is definitely not cheap, but it is considerably more affordable than seeing up a land-based one. Land-based casinos will need to employ staff, cleaners, security, install a bar and restaurant, buy physical slot and table machines, pay rent and splash out on the interior design. So whilst setting up an online still comes with considerable costs, they are nothing in comparison to a land-based casino. Which of course means, more profit for your casino business!

Opening times

The opening times of an online casino can also tie in with being cost-effective. Online casinos can be available 24/7 for customers. Of course, land-based casinos can too. But this would very expensive in staff costs alone. Online casinos offer great flexibility for customers to play as they wish.

Game selection

Online casinos can offer a wider selection of games than land-based casinos. This is due to not having to install the physical machines and simply being able to download the games to their website. There is unlimited space on the web, unlike land-based casinos. This means online casinos will offer a more diverse wide-range of games for customers to choose from.

Increased custom

And lastly, increased custom. Of course, you can reach a much wider audience on an online casino. If you make your online website accessible globally than anyone in any country will be able to use it. As long as you follow the rules and regulations of each country you’re good to go.

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When your customers first step into your casino they will make an inital first impression based on the interior design. Design and decoration will create the ambience for your casino, so you must ensure it is a good one. The goal of interior design in casinos is to enhance the customer’s experience by managing and designing the available space to optimize it. If customers feel comfortable in the casino, they are much more likely to stay for longer (and spend more money). The interior design should make customers feel contented. There are so many benefits to ensuring the interior of your casino is impressive. If you were to have a dark and dull space, customers certainly wouldn’t stick around for long.

Game selection

An extensive game catalogue is very important in any land-based casino. Many people visit casinos for the whole experience and often people arrive in groups. To spend the evenings playing their favourite games amongst friends. Therefore, it is important that your casino offers a wide range of diverse games. This ensures that all types of players will find a game to suit their preference. Whether your a complete newbie or a veteran, there should be something for your level. It is important everyone leaves feeling satisfied. Of course, you should include the classic table games, such as Roulette, Poker, Blackjack and Barracrat. And also research the most popular slot games whilst also adding a mixture of different themes, game design, gameplay, payouts and any other features to make your casino unique. There’s so many to choose from! Choosing the right games can make your casino stand out from competitors. Make sure you stay up-to-date with the latest game releases too.

Bonuses and promotions

Naturally, the bonuses and promotions on offer at a casino can be very appealing to customers and a huge selling point. You can attract many new customers by the promotions on offer, such as a welcome bonus. However, promotions are typically offered to existing customers, such as loyalty schemes, to keep them happy, satisfied and most importantly loyal to your business. If a customer feels appreciated and rewarded, they are likely to stay. Ensuring you provide good bonuses and promotions will give you an advantage as a casino operator. Because who doesn’t love some added extras?

Payment options

It is very important as a casino operator to ensure you offer many different payment methods at your casino. This is to ensure your games are accessible to as many customers as possible. Also, customers should be able to trust the casino with their money and security. Depositing and withdrawing should be a smooth process that is quick and efficient. This will save customers time and avoid displeasure.

Quick and easy withdrawals

As previously stated, withdrawals should be easy, quick and efficient. If a customer wins money they should be able to receive it as quickly as possible. A good withdrawal time will attract many customers. Speed definitely matters when it comes to withdrawals and it is an important factor in any successful casino business.

Customer service

Customer service is extremely important for every land-based casino company. There should be a customer service desk that’s easily accessible and open simultaneously with the casino opening times. Therefore, if there is any trouble with the machines, there is someone to fix it. Having a good customer service team can help customers relax and have the best casino experience possible. In the knowledge that any problems will be solved by the customer support team.

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Your company website will be the very first thing your customers see. Therefore, it is extremely important to create a great first impression of your casino. A first impression can either make or break your casino. If the website doesn’t look attractive, well-designed and easy to use, the customer will simply leave. They will click off your website as quickly as they clicked on. Consequently, a good first impression will lead to a customer staying and exploring what your casino has to offer. The website design is crucial in your success as a business. It impacts how the audience perceives the company and how long they’ll spend on the website. Don’t let your web design let you down!

Game selection

A good game selection is a crucial element in the success of an online casino. You should make sure your online casino includes an extensive and diverse catalogue of games. It is important that the game selection includes many different games to satisfy all types of players. Whether they’re beginners or veterans, there should be a game preference for everyone. You should research popular table and slot games to ensure that you meet customers expectations. Your primary focus should be on client satisfaction by fulfilling their wants and needs. Unfortunately, there is so much competition now in the online casino industry. This makes it more difficult for casino operators to stand out in a crowded market place. Therefore, it is extremely important to stay up-to-date with the latest technologies and game releases. Staying on top of the market and keeping track of new and upcoming releases will ensure you don’t fall behind and stay relevant.

Payment options

Payment methods are extremely important when customers are making a decision about which online casino they want to play. As a player, it is very important that you are receiving top-quality service, and security should always come first. You need to be able to completely trust the casino with your money and know that it’s being looked after. Deposits and withdrawals should be made quickly and efficiently! Therefore having a huge range of payment options can make a customers gambling experience a whole lot easier. And ensure that things run smoothly without any payment complications.

Quick and easy withdrawals

If you win money, which is the goal, undoubtedly you will want to receive your money as quickly and efficiently as possible. Most players will be put off online casinos that have longer withdrawal times. Therefore, despite having an attractive web design, a huge selection of games and many payments options. If your withdrawal time is too long, customers may look to other online casinos. Accordingly, you should ensure your withdrawal is timely to avoid losing customers to the competition. If your withdrawal process is a quick and easy process then you will keep customers satisfied. After all, withdrawing your winnings is an extremely important part of playing online.

Customer service

Customer service is extremely important for every online casino company. You must ensure the highest standards of customer service possible to ensure your customers feel like they are in good hands. Providing a 24/7 live chat can put customer anxieties at ease. As they’ll know there is always someone to contact when faced with any questions or worries. The customer support team will offer customers the support and reliability they need. Whether you’re having difficulty accessing your money, website problems or just to generally chat if you feel your gambling is getting out of control. There should always be someone to talk to.

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Goblin’s Cave (Playtech)

Goblins Cave by Playtech features 3 reels, 3 rows and a limited 3 paylines. It has an above-average RTP of 96% and medium volatality. You can spin the reels for a minimum bet of $0.03 and a maximum bet of $150. And the maximum win is 150 your inital stake!

This slot presents a unique theme centred around the monstrous creature that often appears in folklore: goblins. This theme takes you on a journey of pure fantasy as you explore the goblins kingdom. You will be on the search for all jewels hidden deep in the caves. And will find many bonus features along the way.

Starburst (NetEnt)

Starburst is a hugely successful and popular game by NetEnt. It features 5 reels, 5 rows and 10 paylines. It has an above-average RTP of 96.09% and medium volatility. You can spin the reels from a minimum bet of $0.10 and a maximum bet of $100. The maximum win is 500x your inital stake. So you could win a great jackpot of up to $50,000! Which is without a doubt worth playing for.

The theme in this slot is inspired by the cosmic matters and is set in outer space. It features cutting-edge graphics and animations. And in true NetEnt style, the game is featured-filled and installed with the latest gaming technology. The background consists of a beautiful bright starry sky which is very visually pleasing.

Mega Moolah (Microgaming)

Mega Moolah by Microgaming is without a doubt their most-played and successful slot game. It features 5 reels, 3 rows and 25 fixed paylines. It has a lower than average RTP of 94% and low-high volatality. You can spin the reels for a minimum bet of $0.25 and a maximum bet of $6.25. And the best part? it features four progressive jackpot (Mini, Minor, Major and Mega). So when you play you will have the chance of winning on of one of the four jackpots.

It’s a jungle-themed slot so presents a fun and entertaining theme filled with colours and different types of animals. As always, Microgaming presents cutting-edge and top-quality graphics, animations and sound effects. With different cartoon animals featured on the reels. Including monkeys, elephants, tigers, buffaloes and many more. The slot is filled with character and fun. With a safari sunset as the background, you will really feel like you’re in the jungle.

Cleopatra (IGT)

Cleopatra is a big slot title in the industry and is IGT’s most well-known and popular games. It features a classic layout of 5 reels, 3 rows and 20 paylines. It has a slightly below RTP of 95.02% and medium volatality. You can spin the reels for as low as $0.01 with a maximum bet of $600. And the biggest win ever recorded is an incredible $44,671. It’s feature-filled and the possibilities seem endless in this game.

You will embark on a journey through Ancient Egypt and explore pyramids and tombs. In search of the treasures that await you. You will ride your camel across the desert and be presented with many bonuses along the way. Many magnificent riches lay in the sand so keep on the lookout at all times. Cleopatra has been voted one of the worlds most rewarding slots, in features, gameplay/ design and payouts.

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The Venetian – Macau, China

The Venetian is the second-largest casino in the world with 10,500,00 square feet of space! The building itself in which the casino is situated is the seventh-largest building in the world. Despite being large to fill, The Venetian is always bustling with a large crowd. It has 800+ gambling tables and 6,000+ slot machines. With so many popular slot titles. Such as ‘777 Hot Ice’, ‘Asgard’s Gold’, ‘Cash Spell’, ‘Barn Kings’, ‘Banana King’, ‘Big Game Hunter’, ’28 Spins Later’ and many more. This Venetian inspired building features incredible interior and is something to remember.

Foxwoods Resort and Casino – Connecticut, USA

The casino action and atmosphere at Foxwoods Casino is incredible. It features eye-catching and luxurious decor and many different games to immerse yourself in. You will find almost any game you want here. It really is a slot players dream! With 3,500+ amazing game titles on offer. Such as, ‘Fireball’, ‘Mustang Money 2’, ‘Rampaging Rhino’, ‘Chili Chili Fir’, ‘Wizard Of Oz-Emerald City’, ‘The Walking Dead’ and many more. So it is very likely you’ll find your favourite slot as well as discovering brand new ones.

City of Dreams Casino – Macau, China

You’ll find everything you need in the City of Dreams Casino. The interior is decorated with beautiful chandeliers and contemporary art installations. It features all of the classic table game favourites. Such as Barracrat, Caribbean Stud Poker, Roulette, Blackjack, Craps and more. And you can play these games either in the non-smoking or smoking area. So all types of players are satisfied. There are even live performances on the bottom casino floor. With dances, acrobatics, singing, you name it! City of Dreams will never fail to entertain.

Casino Baden-Baden – Baden-Baden, Germany

Casino Baden-Baden creates a sophisticated and unique atmosphere. You will really feel like you’re in Las Vegas when you step into this casino. Its named the ‘historical vault of the Kurhaus’ and features luxurious decor. But also is a comfortable place to relax and unwind. It features the classic popular table games and over 140 slot machines. Its top games include ‘Novomatic – Book of Ra’, ‘Starburst’, ‘Goblins Cave’, ‘Private Eye’, ‘Megah Moolah’ and ‘Sunrise Reels’. The casino also holds weekly tournaments to keep its loyal and new customers excited and satisfied.

Tusk-Rio Casino Resort – Klerksdorp, South Africa

Tusk features a vibrant Rio casino with luxurious decor with chandeliers and hanging lights but it gives a contemporary atmosphere. Prepared to be dazzled! It features ceiling-floor windows which give a spectacular view overlooking the city of Klerksdorp. There are over 12 classic table games, including the classic Baccarat, Blackjack, Poker, Roulette etc. And over 274 slot games. The top game titles include ‘Wild Panda’, ‘Extreme Dragon’, ‘5 Dragons’, ‘Break The Bank’, ‘Flower Of Babylon – Heart Of I’ and many more. There is a non-smoking and smoking area where you can enjoy these games. And the slot machines are available 24 hours so you can game anytime you wish.

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If you choose The Madfis Group as your marketing agency, you would have made your first right choice. As a company, we will not only advise you on the best software providers (there’s a great deal). We will also provide our well-informed portfolio of top-ranking games. The games that offer the best features and most importantly bring in the highest custom and revenue. It is important to offer a mixture of classics and contemporary games. So there are many different types of games to keep every type of customer satisfied. Of course, there are many software’s that provide first-class gaming, these are just our top three favourites. Choosing to work with us will save you lots of time researching software providers and games. We have all this information ready and waiting for you.

Microgaming

Microgaming is unquestionably the most well-known and successful gaming software developer worldwide. They were established in 1994 and have won many gaming awards. Such as ‘Digitial Products of the Year’ for three consecutive years, ‘Global Gaming Awards’, ‘National Technology awards’ and many more. They continue to deliver the highest standards of gaming by creating innovative and ultra-modern games that support multi-platforms. The companies dedication to the gaming industry is extremely evident. As they have made a powerful and influential footprint in the iGaming industry. It is very likely that slot enthusiasts would have heard of game titles from Microgaming. The most popular slot titles include ‘Lucha Legends’, ‘Game of Thrones’, ‘Mermaids Millions’, ‘Avalon II’, ‘Thunderstruck II’, ‘Immortal Romance’, Break da Bank Again’ and so many more. All of these games have top-player ratings and have become hugely successful. And will be found in casinos (land-based and online) worldwide.

NetEnt

It would be nearly impossible to be a slot enthusiast and to not have heard of NetEnt. NetEnt is one of the worlds most successful and innovative gaming software providers in the industry. The company was established in 1996 and has risen to become a big name worldwide. The company is a multi-award winning software provider. They have won awards such as ‘Slot supplier of the year’ at EGR B2B Awards 2019 and ‘International Gaming Awards’ In London 2019 and many more. Check their website out for the full extensive list of awards! You’ll be impressed. They’ve produced some big slot titles that you will find in casinos all over the world. Such as ‘Gonzo’s Quest’, ‘Blood Sucker’, ‘Mega Fortune’, ‘Boom Brothers’, ‘Starburst’, ‘Narcos’, ‘Guns N’ Roses’, ‘Divine Fortune’ and many more.

Playtech

Playtech was established in 1999 and has now currently one of the top-rated gaming software developers. They won the top prize at the Global Gaming Awards in 2016 and also ‘Best Digital Industry Supplier’ at the Global Gaming Awards in 2019. Their approach is unique and they strive to produce innovative and fresh games with the latest technology provided. This company are partnered with many successful companies which further demonstrates their reputability. It is very likely that you’ll find Playtechs games on most successful online (or land-based) casinos. With popular game titles, such as ‘Age of Gods’, ‘Green Lantern’, ‘Frankie Dettori’s Magic Seven’, Buffalo Blitz’, ‘The Maxtrix’, ‘White King’ and many more.

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The Madfis Group is an online casino marketing agency. We work closely with casino operators (online and land-based) to provide all the information and support required to create a successful business. We were founded in 1995, thus we have over 25 years of experience and have worked with thousands of successful casino companies worldwide. All of Madfis employees have gone through an extensive training course to ensure they are well equipped. You can expect Madfis to provide the highest skills and knowledge in the industry.

The casino industry has seen a huge growth in competition in the last 20 years. With over 2,800 sites activate online and over 1,000 land-based casinos in the U.S. alone. To stay relevant and successful, casino operators have to work hard to stay on top of the game. They must be prepared to invest in marketing and the latest technology to keep high standards of customer satisfaction. And also keep well-informed of what the ever-increasing market needs. This is where Madfis are there to help. We have all the information, marketing techniques and latest technology information needed to set your casino business apart.

What service do we provide?

Madfis group provides essential information, marketing management techniques/strategies and personalised business plans. We help in any way possible to ensure you can achieve your buisness goals. And this is done quickly and efficiently with all the experience, knowledge and skills necessary. With over 25 years of experience and many examples of extremely happy and successful customers (just read our customer reviews!). This will save you time, energy and stress. And you’ll feel secure and confident knowing your business is working with a trusted and reputable marketing agency. We’ve got you covered.

Naturally, the gambling industry is forever-changing and expanding. Therefore, we work with you to keep up with the latest demands of the industry. To not only grow your business but ensure your gaming solutions are up-to-date, top-quality and relevant. We offer a huge amount of services. Here’s an overview of what The Madfis Group offer for your casino business:

Identifying valuable marketing strategies

Mafis work with our respected clients to identify different marketing strategies to suit your casino business. We have a great record of tried and test strategies to save your business valuable time and of course, money. We focus on maximising clients for your business. By attracting new customers but also keep regular customers interested and loyal.

Marketing solutions

We will even take on marketing techniques such as campaigns and advertisements for an added fee. This gives casino operators the opportunity to watch how the professionals create these ideas and solutions. So they can learn and apply these techniques to their next marketing ideas. And find the most effective ways for your business.

Evaluation of progress

We won’t just leave your business after we’ve completed the inital process. We will support you through the process and always work with you to evaluate your ongoing progress and results. And use this data to help plan the next moves if you continue to require our assistance. There are many other things we can help you with. Such as SEO, CRO, social media management and social media advertising, web design and development, website maintenance, content marketing, emails, reviewing and much more.

Sign up with us today and arrange a free over the phone consultation. We will be honest and open about what The Madfis Group can do to help your specific needs. Take some of the load off yourself and work with professionals to make your journey a smooth and successful one.

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